I've spent the last six years moving between different worlds. Marketing and creative direction on one side, women's health coaching on the other, trying to understand how they all belonged to the same person. For a long time, I kept them separate, different skills for different contexts, different versions of myself showing up in different rooms.

My entrepreneurial instinct started early. During the final year of my Visual Communication degree, I wrote and illustrated my first book on menstrual health, which opened an entirely new path. That book became the seed of Femm Collective, a female health education business through which I delivered workshops, educational programmes, and coaching for huge organisations including Zurich International and Games Global, alongside private clients.

At the same time, I was building a career in marketing, brand, and creative strategy. From agency life to freelance consultancy, I worked across corporate, creative, and gaming sectors, learning from experienced mentors and leading campaigns, content, branding projects, and strategic initiatives. Alongside this, I built a personal brand and grew a community of more than 25,000 people from the ground up.

The other thread running through all of it has been the inner work. The coaches, mentors, therapists, and modalities that helped me better understand how I'm built, how I lead, and what I'm here to do. Looking back, I can see every chapter was teaching me the same lesson: creativity and strategy belong together, ambition and wellbeing don't have to compete, intuition has a place in business, and leadership starts with self-awareness.

I've walked the path of integrating ambition, creativity, leadership, wellbeing, identity, intuition, and business into one thing.

That's the work I do now, helping founders bring the pieces together so they can lead, create, and grow from a place that feels deeply aligned.